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COACH - An American Designer Success Story
Being a transplanted New Yorker as well as a dedicated follower of fashion, I have watched with great interest the resurgence of this company over the past ten years. Coach, whose design creations include handbags, footwear and accessories, has become increasingly popular across all demographics and the future of this Manhattan company looks very bright indeed. Coach had its beginnings more than fifty years ago in a small Manhattan loft. It was a family run workshop that employed six artisans to design a collection of high-quality leathergoods(such as handbags) using skills passed down from generation to generation. It wasn't long before discerning consumers discovered and began to seek out the high quality of workmanship found in every authentic Coach product, be it handbag, footwear or accessory. As is usually the case, there is an interesting story behind the first creations of the company. The founder, a baseball fan, got his first design inspiration from, of all things, a baseball glove. He was interested in the way the glove aged, becoming more supple with time, and was fascinated by the distinctive markings that were part of the leather. Taking this idea, he refined it by making the leather softer and stronger and ended up with the first Coach handbag. Since that time, innovations in leather finishes, new grains and colors and modern materials all played a part in the development of the highly popular and widely acclaimed Coach product lines of handbags, footwear and accessory creations. The Coach quality is legendary; it is one of the few design creations where it can very easily be shown whether the product is truly authentic or just another cheap "knockoff". The leather used in all Coach handbags, footwear and accessories comes from only the top 10% that is used for manufacturing. The Coach artisans then tan the leather in large, custom drums and use unique natural treatments to bring out the beauty of each item. The stitching used in the Coach handbag is a signature statement about the quality of the design and is consistent in excellence from product to product. Perhaps the highest compliment that can be given to a fashion product is that it "grows with usage". The leather used and the quality of the workmanship allows for the handbag or accessory to actually grow more beautiful over time. Complimented by the increasingly successful footwear and accessory product lines, the authentic Coach handbag has become a "must-have" fashion item for many women while all the while maintaining the highest standards of quality with which the company began more than fifty years ago. Presently, Coach is recognized as a leading light on the landscape of American fashion design and I look forward to the many new products the company will be introducing in the future. |
  
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